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Branding

Communicating with the guests before and after arrival, through design, gestures, images and details. We analyse together the market positioning of your hotel with one goal in mind: leave guests an unforgettable memory. You do not necessarily have to be linked with big franchises in order to enhance your brand, but if your goal is to associate the property with a prestigious international brand, we can assist you in selecting and choosing the ideal partner.

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1.WE BEGIN WITH THE BUSINESS PLAN

We define concepts and distinctive aspects for your hotel: hypothesis of market positioning, market and competitor’s analysis, marketing strategy, feasibility study, economic and financial forecasts. If the plan works in theory then we proceed.

2.WE GO ON WITH THE ACTION

We elaborate the identity and communication project defining the aspects related to the corporate image: design, furnishings, brand, coordinated image, website, Social strategy, brochures and any communication material in the eat, drink, sleep and relax field. The goal is to achieve a unique and effective communication, create brand awareness then create a community.

Design

Positioning

Identity

Communication

Results

Brokerage

Hotel Resale is an international platform that hosts agents’ and operators’ offers specialized in the sale and lease of accommodation facilities. The service is aimed at investors and owners interested in buying and selling hotels, bed and breakfasts, holiday homes and suitable land for the development of accommodation facilities.

Our operators support step by step their clients in the real estate brokerage process with competence, professionalism and confidentiality.

Servizi rivolti agli Albergatori

  • Evaluation of the property
  • Analysis of critical points strengths and weaknesses
  • Technical, legal and commercial assistance
  • Assistance throughout the sales process

Services for Investors

  • Market analysis
  • Evaluation of the urban area
  • Property selection
  • Assistance in the negotiation phase
  • Search on demand
  • Due diligence / legal assistance
  • Marketing and Management
  • Temporary Management

Selection

Internazionationalizzation

Timing

Technical aspects

Visibility

Management consultancy

We support you in the strategic and operational management of your hotel: start-up, innovate and re-launch its competitiveness.

After defining the objectives, we build a sustainable project by initiating a support process for marketing and for the management of strategic / commercial and economic / organizational aspects of the property.

Services for owners and management

  • Strategic consulting and goal setting
  • Creation of marketing processes and dynamic pricing
  • Selection, recruitment and training of human resources
  • Creation of administrative and accounting procedures
  • Supervision, control and progress reports

Goals

Marketing

Human resources

Accounting

Supervision

E-commerce

More and more online travel agencies are launched each year, increasingly fragmenting the offer of operators dedicated to digital mediation. Each agency has its strengths, loyal customers and marketing programs that contribute to increase bookings and turnover of accommodation facilities. 

In recent years, the cost incurred by operators for agency commissions has increased significantly, thus leading hotel industry’s operators to become increasingly interested in potential commercial alternatives.

Our group has created a team of experienced digital marketing professionals specialized in the hospitality industry. Hotel Resale’s E-commerce department includes dynamic pricing experts, Web marketing, SEO, and Social Media Marketing; a department created and designed to differentiate sales channels, increase visibility and reduce marketing costs progressively.